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+45 24 42 56 57
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Sales Inquiries / DK & Global - hmc@h2ofagerholt.com
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Sales Inquiries / SE - info@nellacagency.com
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Pr & general inquiries - contact@h2ofagerholt.com
Store info

Monday to Friday 9-17 

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H2OFagerholt

Pilestræde 45, backhouse

DK-1112 Copenhagen 

H2OFagerholt

Pilestræde 45, backhouse

DK-1112 Copenhagen 

Monday to Friday 9-17 

H2OFAGERHOLT SS20

JULIE AND BEX FAGERHOLT INTRODUCE
THE SOPHOMORE H2OFAGERHOLT SS20 COLLECTION
H2OFagerholt, the youthful on-trend label designed by Julie and Bex Fagerholt,
unveils the Spring/Summer 2020 collection. This season finds the mother-and-daughter designers considering the duality of Copenhagen lives – weekdays in
the city and weekends at summer houses in the countryside, swimming in the
sea and hiking.

“I get so much out of working with Bex. Her whole attitude is super instinctive – feel it, don’t explain it. That really challenges me, because I tend to be more considered, more classic with proportions and silhouettes. I find her generation so refreshing. They’re like: I don’t care who’s judging me, I don’t care if you get it or not. I love that. This is our second collection, so the technical stuff was much simpler this time round. We Danes get a lot of weather, so everything has to be super-practical and functional. We also wanted more swimwear. H2O is such an adored brand in Denmark – lots of us grew up in a H2O swimming costume.”
- Julie Fagerholt

For Spring/Summer 2020 the pair have put a focus on swimwear, a nod to the brand’s heritage – H2O was founded in the 1980s as a sports and swimwear brand. In a collection big on print, standouts include the vintage-inspired New York, New York, a colourful look-at-me design with the Statue of Liberty and skyscrapers that appears on a mini shirtdress and full-length skirt. When Bex spotted another retro print while researching in a library in London, featuring a vintage illustration, it was love at first sight. She called the print “Bølle” and put it on a one-piece belted swimming costume.
A siren dancing dress in champagne silk indicates the intention to build H2OFagerholt, gradually evolving the label season by season to become increasingly multifaceted. Bex models the campaign, shot by photographer Nikolaj Adam on a private island off the coast of Denmark at Funen. Bought years ago by the Fagerholt family, the tiny bolthole island, just 1000 m2, is entirely off-the-grid.

About H2OFagerholt
H2OFagerholt is the label launched in 2019 by Danish sportswear brand H2O in
collaboration with the mother-daughter design team Julie and Bex Fagerholt.
The partnership grew out of a wish to give women a contemporary take on
activewear. Each season creates a collection of mix-match pieces blurring the lines between a woman’s everyday wardrobe and workout wear.