16 Jan, 2019
PRESS RELEASE NO. 2
16 Jan, 2019
H2OFagerholt strengthens sales-force and launches debut collection
Danish sport lifestyle label H2OFagerholt is proud to announce the new team that is to lead the brand to international success, as it launches its debut collection during Copenhagen Fashion Week later this month.
The H2OFagerholt team consists of a line of well-known names with a proven record from previous positions.
New Global Account Manager is Heidi Marie Cox, who has been brought on board to ensure the brands international presence. She comes from a position as Commercial Manager at fellow-Danish fashion brand, Saks Potts, with whom she obtained significant success on an international level.
“I am thrilled for the opportunity to join the H2OFagerholt team: to work with such talented designers and to be part of building the brand from scratch and lead the brand through a global launch”, says Cox regarding her new role.
Also joining the team is Marinella Cicak, who previous worked with Julie Fagerholt, and who will take on the sales-responsibilities for Norway and Sweden. Two territories she is very familiar with. Last but not least, Bea Fagerholt - a strong figure with a valuable expertise and in-depth market-knowledge from more than a decade of working as an editor and stylist for leading Danish media titles, has been appointed Sales Manager for the Danish market.
“We are thrilled to present our new brand and first collection that we have made 100% together. It is very “us” and it represent our vision and language. It is exactly what we personally feel like wearing at the moment. It is refreshing and functional styles. It is fashion, yet easy!
"We have managed to gather a team of incredibly competent people who have a deep understand of our creative vision. A team that is a direct reflection of who we are and everything H2OFagerholt is about, which makes it feel more right than ever. We are very excited about the adventure that lies ahead", says Designer, Julie Fagerholt.
H2OFagerholt launches at Hotel Sanders from January 29 - February 1.
By Invitation only.
For further information kindly contact SVPR: