PRESS RELEASE SS22
SPRING SUMMER 2022
“This collection is a walk through the Nordic nature as we pass through the city lights and into the living room of our summerhouse. The styles are with you on your long walks, hikes, the coffee dates and nights out. This is Scandinavia in a collection.”
Bex & Julie Fagerholt, Designers, H2OFagerholt
H2OFagerholt Spring Summer 2022 collection is inspired by the Nordic summer.
If you travel through Scandinavia by car, a classic road trip, you will experience the colors and vibes of the collection. A Nordic summer is very shifty and you need to be prepared for all kind of weather. Our SS22 collection offers that.
"I have always lived by the saying; There is no such thing as bad weather, only bad choice of clothing. This phrase has had a significance during the development of this collection”. Julie Fagerholt says.
Mountain prints, logos and zippers characterize H2OFagerholts Spring Summer 2022 collection: You will find thick stripes decorating the Dollar Jacket, blue denim, mountain prints embroidered onto sweats and bombers, padded jackets and logos you can’t unsee. There are high waisted swimsuits, crop tops and tight tights and plenty of sweats. Key items include; Cream Doctor sweatsuit, Dollar jacket, Yes jacket and of course the Raining or not boots.
“I want you to feel the nordic summer. If you have never experienced the nature here, I want you to be able to see and feel the same as I. I wanted to make a 3D experience of the nature by creating this print for the collection”. Bex Fagerholt says about the embroided mountains seen on Got the Visa sweatsuit and Copenhagen Jacket.
The color palette of the collection is a combination of subtle and bold colors. With the bright peace, denim blue, warm camel, perfect pale and the beautiful moonbeam. The fabrics include organic cotton, denim, woven jacquard, pile and wool. Accessories continues with the cap, suck socks and backpack.
Founded in 2018, Julie Fagerholt and Bex Fagerholt joined forces with H2O Sportwear filling in the gap between advanced leisure wear and fashion. The companies head quarters are located in Aarhus and with a small creative office in Copenhagen. H2OFagerholt retails in 12 countries internationally.